What is white hat and black hat SEO and what is the difference between both terms? Before we talk about the difference between white hat SEO and Black Hat SEO, let us first know both the terms.
White Hat SEO
White hat SEO means using the best & organic methods to attain high search engine rankings. White hat SEO companies follow the strategies of search engines. White Hat SEO Methods work better in the long term with constant. White hat SEO companies take the time to inquire , analyze & rewrite the Meta tags, content, manual backlinks creation etc.
Black Hat SEO
Black Hat SEO techniques aim at achieving high search engine rankings but in short run only. The methods used for Black Hat SEO are not in support of the guidelines of search engines. You require be cautious from SEO Companies who claim that they can guarantee you #1 rating in Google. Black hat SEO can get your site banned.
In short, the white hat is used to describe the techniques that are the guidelines of search engines & black hat is spam indexing which is used accomplish high search engine rankings with the unethical ways. It is usually short lived.
White Hat SEO Techniques:
Following are main white hat SEO techniques:
Quality Content
As per the latest Google Panda Update- Content is the key part of SEO. Content is being regarded as KING. You can best optimize your web-site by providing relevant quality content. Web-site having quality content gets higher search engine rankings.
Keyword Research and Effective Keyword Use
Keyword research is of the most important On Page SEO method as it helps in searching the most targeted keywords for the site. Keyword research can be done by various online tools which will provide you important information such as Competition rank on particular keyword, searches on the keyword etc. There’s free tool available such as Google Adwords Keyword Tool, Wordtracker etc.
Titles and Meta Data
Title tags are the important part of Meta Tags optimization. As most of the search engines now consider about Title & description only. Efforts ought to be made to provide perfect Title for every web page.
Quality Inbound Links
Inbound links are important for both- improving search engine rankings & increasing Page Rank of the world wide web-site. Quality backlinks means getting backlinks from do follow PR sites. Links ought to be created on related websites. Having backlinks from unrelated web-site will not help you.
Following are main white hat SEO techniques:
Hidden Content
The most popular Black hat SEO technique is hidden content. Hidden content is within the code of the website which will not be visible to users. One way of doing this is “ Comment Tag” (<!– Comment Tag –>).
Meta Keyword Stuffing
Meta keywords are used on every single page of website between <head> tag. Some people use so many keywords beyond the edge. Using keywords of 500 and more characters will be regarded as Keyword Stuffing. Usually it should be Up to 150-160 characters.
Doorway or Gateway Pages
Doorway or Gateway pages are pages designed not for the users but for search engine. These are fake or false pages that are stuffed with content. These pages are extremely optimized for 1 or 2 keywords and linked to landing page. The user will not ever see these pages because they are redirected to the target page.
Link Farming
Link farms refer to links of dissimilar web-sites. These backlinks will not give you any traffic and are associated with the risk of Ban from search engines. It is wise to avoid link farming.
Hello thank you for following my blog and leading me to your blog. If it is okay with you, as I continue with my project I would like to incorporate your information in my research and link back to your blog. I was wondering if keyword stuffing is still a consideration if some search engines such as Google say they no longer use the keyword meta tag.
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